Value Manager™ brings you closer to the natural process of consumers’ choices. Survey is organized to explore importance, usefulness and relationship between characteristics –to show how their interrelation effects the consumer decision.

Value Manager™ can answer the key business issues - business planning, price policy, improving product or service, or developing new ones. It offers special software, which enables simulating the market and predicting outcomes. Some of the questions which Value Manager™ answers are:

• Which characteristics of products/services are crucial for the consumers’ choice?
• Which segments are homogenous in needs and preferences?
• In competitive market, how many consumers will accept a specific offer?
• What will be the effect of changing prices or product characteristics on consumer preferences and market share?
• How ready are the consumers to pay extra for additional product characteristics or services? What is the price sensitivity like?
• What are the switching/cannibalization effects between different products and offers?
• What will be the influence if your competitors change the price or product characteristics (make new product or product similar to yours)?
• How should the package look like?
• How many packages should be presented to the market?