you are here: Home / Research services / Optima Study™

Optima Study™

Optima™ Study is refined and validated mathematical model for brand positioning and it is applicable in all stages of product – from testing of a concept or launching new product to furthermore. This study offers a complete picture of the market and possibility to obtain maximum in all product stages.


Optima™ belongs to a group of „Usage and Attitude (U&A) “instruments, focused on consumer usage of product and attitudes towards product.

  Market mapping with research of correlation between:  

 
  • Brand perception
  • Brand preference
  • Consumer behavior

    For both yours and competition products.
  

Optima™ gives insight about brand position and the best strategy for growth.

  Key application aspects  

 

New market opportunities
Whether you plan to launch or already have your product at the market, you can define:

  • Your target groups – which consumers are the best “target” for your product?
  • Your communication strategy – how should you communicate your brand to improve market potential?
  • The impact of your new/repositioned brand on yours and competitors’ brands?


Brand portfolio management
Optima™ is an ideal instrument for understanding the market for the products that are already on the market.

  • Consumer motivation – how/why consumers choose the brand? What are the priorities in their preferences?
  • Switching/Cannibalism – does your new/repositioned brand takes from the competition or from your own portfolio?


Estimation of new product’s market share


 

 
 
 
Optima™ Study is refined and validated mathematical model for brand positioning.