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Mystery Shopping
Mystery shopping is used for improvement of products and services. Shoppers are chosen with regards to the clients’ shopper profile. During the visits (calls or other type of contacts), mystery shoppers follow instructions and act as ordinary shoppers. They evaluate the specified product/service and explain their evaluation.
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Mystery shopper reports can be used for evaluation and improvement of services or evaluation of training effects. Mystery Shopping can also be combined with other types of market research. |
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