you are here: Home / Research services / Conversion Model™
Conversion Model™
Conversion Model™ is designed in order to understand the consumers’ behavior and motivation and it helps in developing the proper strategies for improving and developing brands.
|
For efficient brand management the key is to understand extent of consumers’ commitment to a brand.
|
|
|
| |
- Why the satisfied consumers stop using your brand?
- Why the unsatisfied consumers continue using your brand?
|
|
|
| |
Managing of the relationship between consumers and brands |
|
|
| |
Traditional research methods, such is measuring consumer satisfaction and loyalty, cannot answer to marketing paradoxes. Commitment tells about strength of consumer-brand relationship and provide insights on how to manage this relationship.
|
|
|
|
Conversion Model™ is designed for understanding the consumer behavior and creating strategy for improving and developing brands.
|
|
|